Remembering Email

I have no dog in the hunt for whether social will prevail or email will survive. Radio still survives in the Age of Video, and Web will not be crushed by App. But once we get absorbed person by person into social, one channel at a time, there's no percentage in going back. Once I figure out the simplest path across the stream, social signals begin to popularize that method. Perhaps it will gain momentum, or be absorbed by something slightly better. Email will remain as an important early step, like SIP as the first stage of setting up a call. Once the channel is established, no need to go back to email. Once you get redirected from Web to App, the next time you go direct into the app.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/iSwIwwTm5HU/

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