Tencent vs. Sina: The Fight for China?s Social Graph

In the West, the battle for the social graph is over for now. Facebook is the undisputed champion. All my Western friends use Facebook, and many are addicted. "If Facebook is the world's social graph, then QQ (Tencent's instant messenger) is China's social graph,"�says�Hong Bo (a.k.a Keso), China's most famous tech blogger.�In China, Tencent is the longstanding champ, but its title is being disputed by Sina, one of China's earliest portal sites. Sina Weibo is the biggest story in the Chinese Internet over the past year, reaching 250 million registered users, and about 25 million daily active users as of Q3 2011. The coverage of China's state-directed media leaves a lot to be desired, so Sina Weibo had become a prime source for�breaking news events and commentary. It's also a prime source of celebrity sightings and cultural memes?actress Yao Chen has more than 15 million followers. And instead of exchanging name cards at dinner,�it's now common practice to instead ex

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